Luminox launches new Navy SEAL Foundation watch

Luminox has introduced the XS.3228.NSF, a new watch in its Navy SEAL Foundation collection, extending a partnership that began in 2020. The 43mm Swiss-made model is built for harsh conditions and highlights the brand’s continued support for the Naval Special Warfare community and families.

Why it matters: - The new XS.3228.NSF adds another model to a Luminox collection tied to the Navy SEAL Foundation’s mission. - The watch connects a commercial product to ongoing support for the Naval Special Warfare community, veterans and their families. - The launch reinforces a partnership that has become part of Luminox’s military-inspired brand identity.

What happened: - Luminox introduced the XS.3228.NSF, a new Navy SEAL Foundation watch. - The model extends the collection created to support the foundation’s work. - Luminox and the Navy SEAL Foundation have worked together since 2020. - The partnership is designed to raise awareness of the foundation’s support for the Naval Special Warfare community and its families.

The details: - The XS.3228.NSF features a fully IP-coated stainless steel case in a gun-steel look. - The watch includes a matching bracelet and a unidirectional bezel. - The case measures 43mm. - The watch uses a Swiss Made RONDA 515 quartz movement. - The design includes a screw-down crown and an engraved screw-down caseback. - Water resistance goes to 200 meters, or 20 ATM. - A sapphire crystal with anti-reflective coating protects the black dial. - Luminox Light Technology provides constant illumination for up to 25 years without external charging or activation. - Ice-blue and gold LLT tubes improve visibility and reference the Navy SEAL Foundation’s identity.

Between the lines: - The monochrome finish is meant to evoke military gear while keeping the watch understated and low-reflection. - Pierrick Marcoux, Luminox Global Product Director, said the partnership is “far more than just a product collaboration” and reflects shared values of resilience, service and pursuit of excellence. - The model continues Luminox’s focus on durability, readability and tactical styling. - The launch also fits Luminox’s long-running positioning around performance watches used in demanding environments.

What's next: - Luminox is expected to keep building out the Navy SEAL Foundation line as part of the broader partnership. - The company continues to market the watch through its global military, outdoor and professional-use audience. - The Mondaine Group says its watch brands remain carbon neutral across scopes 1, 2 and 3 under the GHG Protocol.

The bottom line: - The XS.3228.NSF is both a product update and a brand statement: Luminox is pairing a tougher, more refined watch design with an ongoing charitable and military-linked partnership. - More information